Kiyoshi Matsuura, President and Representative Director

President and Representative Director

Kiyoshi Matsuura

After graduating from university, Kiyoshi Matsuura joined American Family Life Insurance Co., Ltd. (currently Aflac Life Insurance Co., Ltd.) He then earned an MBA from Columbia Business School in 2001.

After working for a strategic consulting firm, Matsuura served as president of an Italian luxury brand, the Japanese subsidiary of an American online jewelry brand, and a listed investment company, before joining QVC Japan Inc. in 2008. He established Premier Anti-Aging Co., Ltd. in December 2009, leveraging his experience in the TV shopping industry, and started the cosmetics development and sales business.

“DUO the Cleansing Balm”, which was released in 2010, has been the No. 1* selling cleansing product in the category for five consecutive years since 2019, thanks to the strategy of expanding from digital to mass marketing.

In October 2020, the Company was listed on the Tokyo Stock Exchange Mothers market, and he continues to take on new challenges and expand the business domain, leading the growth of the anti-aging company.

 

*Cleansing Brand Share Ranking Survey by TCP Marketing Research, Inc.